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Advertising Info

For 37 years, Talbot’s Student Planning Book – a publication that reaches high school students in 25 states across the country – has been an important marketing tool for colleges and other post-secondary institutions. Now we are pleased to offer you the option of promoting your institution on Talbot’s Book Online.

Talbot's Book Online offers colleges and universities across the USA and Canada the opportunity to inexpensively and effectively reach targeted students. Effective online advertising has several advantages, and can considerably increase the amount of website traffic and inquiries to your institution.  Online advertising is one of the most cost-effective methods to generate student interest in your college or university.  In addition, our website provides valuable information for students who are conducting college searches on the Internet.

• Each online display ad can be included as part of your overall advertising packaging, maximizing your marketing budget.
• Each online ad will provide a link directly to your website, allowing students to view your site instantly.
• All copies of the upcoming edition of Talbot’s Student Planning Book will list our Talbot’s Book Online website, increasing the visibility of your online ad.
• All advertisers on Talbot’s Book Online will have a primary listing on our directory of Colleges/Schools/Universities. This listing will provide a link to your display ad that contains more detailed information.
• Prospective students will be able to reach our Talbot’s Book Online website and your ad through major search engines such as Google and Yahoo!
• Our broad range of relevant articles and editorials also attracts students to the site and ultimately to your ad.

Contact us if you would like your school to be a part of the best college planning guide available to students and for pricing and availability in both the online and print versions of Talbot's Student Planning Book.